The impact the social media have on people is impressive. Absolutely all the people around the world are potential consumers of your product, whatever you are selling. This is why having a good structure on the Social Media for Culinary Schools is so relevant nowadays, because this is the introduction to the many benefits of studying in your school and becoming great chefs in the future.
Imagine a traditional school hiring a person just to walk around giving leaflets to all of those who are passing by, or calling a target group of people to know if they are interested on studying there… that’s so 1985!
Nowadays, people from all around the world know that to sell their products –or themselves as influencers or personalities-, social media are the best way to get directly to the target. Here are 5 suggestions you can take into consideration when advertising your culinary school as a pro!
1. Social Media for Culinary schools: Hire experts.
This is the first step to be on top:
- Hire social media managers and assessors, and content marketing executives and coordinators, to create the best content for you! The only thing you need to do is to have a good topic to talk about; let them do the rest!
2. Create a brand and an online reputation.
Chefs from everywhere know that they can become more popular by tweeting appropriate content than by cooking inside their restaurants.
- See for example Jamie Oliver, who has millions of followers on Twitter and Facebook than monthly visitors in his restaurant! All of this was also possible by the magic from his TV shows, but imagine him without an account on the social media: he wouldn’t have had the same impact ever!
Your brand is the first step to get a big number of people who trust you. If you already have it, improve it by using the most relevant social media for culinary schools to promote it!
3. Generate positive reviews; don’t ignore the negative ones.
Pay attention to each opinion and improve that part if necessary.
- While positive reviews are just a compliment and food for the ego, negative reviews will set your feet on the ground and make you consider what you are doing wrong. Don’t take it as an attack, but as a suggestion to develop and grow.
4. Pictures speak more than words.
Yes… the first thing that came to your mind was Instagram and we know it… then use it! However, your webpage alone can also be a great way to market your school.
- Upload the pictures that best speak about your school and the work your students do there; the rest will come alone.
5. Stay away from disputes and controversy.
While some topics are necessary to break the ice, there are some things that you must remember not to post or use as content:
- Old information
- Xenophobic, sexual, cultural, political, or religious humor/statements/pictures
- Lies or mistaken information
- Deleting negative comments
- Arguing with social media users
Take these tips into consideration if you want your school to be seen everywhere. You will tell the difference immediately!